Our students as marketing strategists
By MARK LACIEN
Associate Vice Chancellor of Marketing
Purdue Calumet students Julie Yarusinsky and Chris Charizopoulos are expanding their education beyond the classroom this semester.
The two marketing students won a competitive class marketing project this fall that was rewarded with an internship opportunity in the Office of University Relations.
With Purdue Calumet as their client, the interns are putting their efforts toward assisting the university in meeting various goals.
The first goal is expanding awareness of Purdue Calumet to new markets in Illinois. Their focus will be on potential students who live 10- 40 miles from our campus. Possible transfers from Illinois Junior and Community Colleges offer focused students looking for a university to complete their undergraduate degree.
Gaining knowledge about these Illinois transfer students’ perceptions of Purdue Calumet – types of programs they are interested in, costs, travel time, athletic and social activities, etc. – will allow Julie and Chris to zero in on the particular areas that can influence future marketing strategies and tactics to these institutions.
Social media will serve as their main tool, as they work 10 hours per week with me and other University Relations staff. Professor Jordan Kerr will oversee their academic efforts.
“I am so honored to be a part of this new internship program. The opportunity allows me to showcase my skills while continually learning each and every day,” Julie said. “From mentoring students in MGMT 421 to becoming a voice of the university, I’m able to grow and develop with professionals in my own backyard. This opportunity is essential for growing my career and obtaining immeasurable experience.”
Chris agrees, adding that he also is appreciative of the internship experience. “The responsibility to lead student efforts to create and add value that compliments current Purdue Calumet marketing efforts is a project I will cherish most in college,” he said. “Continuing these efforts – from last semester‘s class to this semester’s internship – is just what I wanted to do to help develop skills for my career.”
Additional aspects of the internship include understanding the strategic importance of consistent messages. Alumni engagement and learning to enhance community partnerships and event planning also will be explored through interaction with Advancement staff.
These kinds of opportunities underscore “Learning Through Engagement”, a vital aspect of successful students and a dynamic university.