Marketing the messages of our enrollment management plan
By THOMAS L. KEON
Many members of our campus community have been busy developing and executing a strategic enrollment management plan for recruiting and retaining students. Components of this plan are closely coordinated with university marketing efforts.
We will be communicating this plan in upcoming days and weeks via a series of presentations led by Vice Chancellor for Enrollment Management and Student Affairs Carmen Panlilio and Vice Chancellor for Advancement Regina Biddings-Muro, as well as in The Bridge.
The first such presentation took place at Friday’s (10/11) Administrative Leadership Team meeting.
Why is this collaborative approach necessary for both enrollment management and marketing?
It is important to understand, not only how we attract and retain successful students, but it also is important to have a consistent message.
My use of the reference “we” is deliberate. The success of this effort does not lie exclusively on the shoulders of our Enrollment Management and Marketing staffs. We are all in this together. Attracting and retaining high-achieving, hard-working persistent students who are committed to earning a Purdue degree on our campus will enable us to transition successfully to our changing market.
On the topic of high-achieving, hard-working persistent students, allow me to reflect briefly on the momentous campus event of earlier this week.
Engaging, discovery-rich Purdue Calumet pride
Though much has been expressed since Tuesday’s (10/8) news conference and recognition of Professor Neeti Parashar and her research that contributed to the 2013 Nobel Prize in Physics, what strikes me with particular pride is the manner in which Professor Parashar included her students and former students in the celebration and recognition.
Strategically, we as a university are committed to enabling our students to “learn through engagement and discovery.” The opportunity Professor Parashar provided her students produced an unparalleled, perhaps even life-changing learning experience for them.
The historic discovery to which our students contributed through the engaged learning opportunities Professor Parashar afforded them speaks compellingly about the rich Purdue Calumet experience.
Thomas L. Keon