Students place in national ad competition

Purdue Calumet students place 14th
in national advertising competition

PHOENIX, Ari. — Students of Purdue University Calumet’s Agency 429 advertising club placed 14th at the recent American Advertising Federation’s National Student Advertising Competition.

144 universities represented

The competition attracted student teams from 144 universities. The Purdue Calumet club, comprised of marketing and communication students, qualified for the national event by earning first place in district competition this spring. Purdue Calumet student teams have placed in the top 10 percent of the national competition three of the last four years.

This year’s competition called for teams to develop a $10 million integrated marketing campaign to increase customer awareness and drive purchasing behavior of Glidden paint products at Walmart stores nationally.

“Most competitive competition”

“The NSAC is one of the most competitive competitions I’ve ever seen,” Purdue Calumet Advertising Club Advisor and Instructor Matt Hanson said. “Students work for eight months, and it all comes down to a 20-minute pitch to the client’s marketing department and advertising agency. The success of our students is not only being recognized regionally, but nationally, as well…”

Student participants included presenters Autumn Cueller of Crown Point, Tristen Comegys of Chesterton, Celina Lewis of Hobart, and Julie Yarusinsky and Vincent Benjamin Lopez of Hammond.

Team members

Comprising the rest of the team were Khristopher Andalon, Ian Hernandez, Jason Ingram and Krisi Kolat of Hammond; Linda Brown, Zasmine Jackson, D’Andre Judkins and Damain Walker of Gary; Jessica Calhoun and Bree Streeter of East Chicago; Josh Spiekhout and Eric Vazquez of Highland; Matt Kush and Tyler Malec of St. John; Adrianna Cruz of Whiting, Abi Wakefield of Cedar Lake, Ashley Drzal of Hobart, Kaitlin Korem of Munster, Cortney Robinson of Hebron, Ben Rose of Crown Point, Steve Stremplewski of Dyer, Christina Wagner of Valparaiso; Eric Strong of Lynwood, Ill. and Lucas Alves.

The students’ participation in the competition satisfies the university experiential learning component of the course, COMMUNICATION / MANAGEMENT 429 Advertising Campaigns, in which they were enrolled during the past academic year.