OBIT: Purdue Calumet Marketing Professor Hugh Daubek

In the words of faculty colleague Lori Feldman, Purdue University Calumet Professor of Management Hugh Daubek “loved marketing, his students and Purdue Calumet.”

Daubek, who taught marketing for 20+ plus years at the Hammond campus, died suddenly Friday (2/26). He was 73.

Hugh Daubek“All those who knew Hugh will fondly recall his office and office door, which were filled with the tools of his academic discipline: advertising, cereal boxes, ketchup bottles and other marketing examples he would use in his class,” Feldman, head of Purdue Calumet’s Dept. of Marketing, Human Resources and Management, said. “He was the kindest of men; he always had time for his students and the junior faculty—being a mentor to both.”

Daubek, a Valparaiso resident, taught classes in consumer behavior, marketing promotion, advertising management, marketing research, marketing analysis and introduction to marketing. He also served as advisor to the Purdue Calumet student chapter of the American Marketing Association, and performed student advising and administrative duties.

Before coming to Purdue Calumet in 1989, he taught at Central Michigan University, Lehigh University and the University of Utah. His professional background also includes positions as a research scientist and consultant. Additionally, he co-authored various marketing- and meteorological-related scholarly articles.

He held undergraduate degrees in mathematics (Ripon College) and meteorology (University of Utah), master’s and MBA degrees (University of Utah), and a Ph.D. in business administration-marketing (University of Utah.)

“He mentored me from my first day on campus…,” Feldman said. “Above all, he was my friend, and I shall miss him greatly.”

Among those surviving him are his wife, Ann, and three children.

The funeral is scheduled at 11 a.m., Wednesday (3/3) at the Church of Jesus Christ of Latter Day Saints, 503 Burlington Beach Road, Valparaiso. Visitation will precede Tuesday (3/2) from 4 p.m. to 8 p.m. at the Moeller Funeral Home, 104 Roosevelt Road, Valparaiso and Wednesday (3/3) from 9:30 a.m. to 10:30 a.m., at the church.