Okay… We know you’re too busy to read another book, what with all that homework your professors are giving you <grin>. But, in case you want a diversion, or you’re alumni who want to keep current, here is a list of great business books recommended by faculty in the department. If you read one of them, consider talking about it with the professor who recommended the book. Let us know if you have a great book you like us to add to this list. Newest recommendations will always be at the top of the list. Happy reading!
- You Can Observe a Lot by Watching” What I’ve Learned about Teamwork from the Yankees and Life, by Yogi Berra with Dave Kaplan
recommended by Prof. Lucas - 7 Habits of Highly Effective People, by Stephen R. Covey
recommended by Prof. Mich - How to Win Friends and Influence People, by Dale Carnegie
recommended by Prof. Mich - Good to Great, by Jim Collins
recommended by Prof. Mich - The Art of War, by Sun Tzu
recommended by Prof. Mich -
China Shakes the World: A Titan’s Rise and Troubled Future — and the Challenge for America by James Kynge
recommended by Prof. Rarick -
The Chinese Tao of Business: The Logic of Successful Business Strategy by George T. Haley, Usha C.V. Haley, and Chin Tiong Tan
recommended by Prof. Rarick -
China Road: A Journey into the Future of a Rising Power by Rob Gifford
recommended by Prof. Rarick -
Doing Business In China: How to Profit in the World’s Fastest Growing Market by Ted Plafker
recommended by Prof. Rarick -
The Leadership Challenge by James Kouzes & Barry Posner
recommended by Prof. Ruth -
The Millionaire Next Door by Thomas Stanley & William Danko
recommended by Prof. Ruth -
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing by Burton Malkiel
recommended by Prof. Ruth -
Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money–That the Poor and Middle Class Do Not! by Robert Kiyosakie & Sharon Lechter
recommended by Prof. Ruth -
Extraordinary Circumstances: The Journey of a Corporate Whistleblower, by Cynthia Cooper
recommended by Prof. Palanski -
Team of Rivals: The Political Genius of Abraham Lincoln, by Doris Kearns Goodwin
recommended by Prof. Palanski -
Three Nights in August: Strategy, Heartbreak, and Joy Inside the Mind of a Manager, by Buzz Bissinger
recommended by Prof. Palanski -
Ogilvy on Advertising, by David Ogilvy
recommended by Prof. Daubek -
Marketing Metrics: 50+ Metrics Every Executive Should Master, by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Beibstein
recommended by Prof. Daubek -
Meatball Sundae: Is your Marketing out of Sync?, by Seth Godin
Recommended by Prof. Daubek -
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from your Small Business, by Jay Conrad Levinson
recommended by Prof. Daubek -
The World Is Flat 3.0: A Brief History of the Twenty-first Century, by Thomas Friedman
recommended by Prof. Falk -
Emotional Intelligence: Why it can Matter More Than IQ, by Daniel Goleman
recommended by Prof. Angriawan -
Built to Last: Successful Habits of Visionary Companies, by James Collins and Jerry Porras
recommended by Prof. Angriawan -
Co-opetition: A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That’s Changing the Game of Business, by Adam Brandenburger and Barry Nalebuff
recommended by Prof. Angriawan -
Hidden Champions: Lessons from 500 of the World’s Best Unknown Companies, by Hermann Simon
recommended by Prof. Angriawan -
Why we buy: the science of shopping, by Paco Underhill
recomended by Prof. Feldman -
The End of Marketing as We Know It, by Sergio Zyman
recommended by Prof. Feldman -
Managing the Unexpected: Resilient Performance in an Age of Uncertainty, by Karl Weick and Kathleen Sutcliff
recommended by Prof. Feldman
