Wednesday, May 4th, 2011 - 8:01 pm
Twelve Purdue University Calumet School of Management students were inducted into the Alpha Mu Alpha national honor society for marketing students on May 4, 2011
Alpha Mu Alpha is the national marketing honor society. This national honor society is part of the American Marketing Association, the key professional association for marketers. Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing.
Induction into this honor society acknowledges outstanding scholastic achievement on a highly competitive basis. Students are eligible for this honor if they are seniors majoring in marketing or retailing and have a GPA of 3.25 or greater. Because of their high scholastic achievement at Purdue University Calumet the following students have been approved for membership
Cory Saxma, Griffith
Berenice Mendoza, East Chicago
Dina Frigo, Highland
Samantha Bartucci, Steger, IL
Stephanie Smith, Dyer
Lauren Korda, Schererville
Christopher Poniski, Dyer
Nicholas Paulauski, Merrillville
Elizabeth Diane Alvarez, Griffith
James Keenan, Schererville
Mary Eagan, Dyer
Ashley Fleishman, Highland
Posted in Student News |
Monday, March 21st, 2011 - 4:53 pm
MGMT 42800 – Advertising Management has been taught by Professor Kasia Firlej since 2008. This course is cross listed with the department of Communication (COM 44600) and draws students across the disciplines.
Professor Firlej has designed the course to incorporate the Google Online Marketing Challenge in order to give the students an opportunity to creat an effective online marketing campaign. This hands on experiential learning component of the Advertising course requires the students to first familiarize themselves with the theoretical aspects of advertising campaign strategy and exposes them to the endless creative possibilities of the advertising field. The students are then matched up with a local small to medium sized business and each student team is responsible for desigining a promotional campaign centered around the specific needs of each company.
Students are responsible for researching the industry in which the company operates and working closely with the business owners to come up with a cohesive promotional strategy. Each team and its respective client is issued a $200 Google Adwords Campaign budget through the Google Online Marketing Challenge competition. The PUC teams compete with other student teams from all around the world for the most effective Google Adwords Campaign that utilizes Google Analytics to measure the increased effectiveness of the website, measured by increased website traffic. Students are judged on the originality of their campaign, their pre and post campaign reports and ultimate impact on the company business.
Professor Firlej is pleased to report that PUC students have been competing with some of the best business schools around the globe and have been distinguished as the regional winners since the inception of the competition. Regional winners in 2008 were: Chris Kozlowski, Enrique Cook, Mark Heneghan, John Fladeland. Their client was: Butterfly Social Club in Chicago – an organic, hip bar in Chicago. They chose to do a bilingual campaign (english, spanish).
Many students have landed careers in the very competitive field of advertising as a result of adding the Google Adwords experience to their portfolio. So far over 30 businesses have participated in the Google Online Marketing Campaign with students in MGMT 42800 centering around Google Adwords.
Posted in Faculty News, Student News |
Monday, March 21st, 2011 - 4:45 pm
Prof. Rachel Smith’s OBHR 44400 Leadership class was just recently (Fall 2010) awarded ExL designation by the Faculty Senate. Prof. Smith’s students work with local non-profit organizations to influence an issue that is relevant to the students. The students address a need of the organization by crafting a vision of their impact and working in groups to achieve the vision. The students apply concepts of leadership taught in the course to their projects.
As an example, last semester students identified two organizations that had needs the other could fill. By connecting a high school with a volunteering requirement with the Sojourner Truth House, the students began a paper drive for the organization that the high school will continue to run in subsequent semesters. They also created a model for the Sojourner Truth House to approach other high schools for similar drives. This project not only exceeded the expectations of the participating organizations, but the impact will continue long after the students have finished the course and graduated from Purdue University Calumet: a mark of effective leadership.
Posted in Faculty News, Student News |
Monday, March 7th, 2011 - 4:21 pm
The Department of Marketing, Human Resources, and Management was pleased to honor this year’s outstanding students at the Chancellor’s reception on Sunday, March 6, 2011
Ashley Woodfaulk: Senior
Ashley Woodfaulk is an outstanding student majoring in Human Resource Management and leader in the SHRM club on campus. She had a very productive internship for the Gary community School Corporation and has participated in the HR regional conference in West Lafayette, the Breast Cancer Walk, and the “I Need a Hug” teddy bear event here on campus.
Elizabeth Diane Alvarez: Senior
Elizabeth Alvarez is an outstanding student majoring in Marketing. Liz’s determination and high-level quality of work stood are obvious to all of her professors. The work she submitted often went above and beyond what was expected, evidence of her incredible work ethic. She has also shown an amazing ability to overcome both educational and personal obstacles, and was an example to other students in many instances. The project Liz and her group executed for her experiential learning leadership class was not only a tremendous service to the community, but it also made the client very excited about what PUC students can provide.
Cory Saxma: Senior
Cory Saxma is an outstanding student majoring in Marketing. The faculty note that Cory is one of those students you love to have in class. He has a natural ability to put others in the class at ease, and often exceeds requirements through his creativity. He has a very fun and engaging air about him, each keeps the classroom discussion inclusive, humorous and lively. He is truly a leader who has strong social and political skills. He’s always willing to speak up and contribute, and he usually does.
Sean Dotson: Senior
Sean Dotson is an outstanding student majoring in Human Resource Management. His faculty note that Sean is an exemplary classroom performer. He is relaxed, amiable, and pleasant. He is articulate in making his points, which are well-reasoned, and he has a sense of humor
Jessica Cortez: Senior
Jessica Cortez is an outstanding student majoring in Human Resource Management. Jessica is a very strong student, humble, and, has worked hard to improve her situation by earning a college degree.
Nalewski, Christi: Senior
Christi Nalewski is an outstanding student majoring in Marketing. Her professors say that she is a very bright and dedicated individual. Prof. Mich attests that the quality work she consistently presented in the Personal Selling course contributed to her team’s winning the Fall 2010 Sales Competition.
Valle, Alexis: Senior
Alexis Valle is an outstanding student majoring in Marketing. Alexis is probably one of the very few students who Prof. Husain has have invited to speak to his classes, with her father, to talk about her (and her family’s) entrepreneurial experiences. She is a wonderful student and is very actively involved in PUC sports.
Zilz, Janice: Senior
Janice Zilz is an outstanding student majoring in Human Resource Management. Her professors describe her as one of the most dedicated student that they have come across. In spite of her family and health challenges she was always on top of all requirement and responsibilities. She helped the then-struggling PUC student organization “CEO” become more organized & ready for growth.
Ameyedowo, Bernice: Senior
Bernice Ameyedowo is an outstanding student majoring in Human Resource Management. She is always very actively involved in class-room discussions, and beyond. She is an extremely energetic and creative person who is poised to achieve distinctions in life.
Stephanie Wahlberg: Senior
Stephanie Wahlberg is an outstanding student majoring in Entrepreneurship. She was a very consistent and dedicated student, actively participating in class discussion. She went above and beyond when she volunteered to write two extra papers on important international business topics. She deserves special recognition and she is a model to other students.
Jacob Thomas: Junior
Jacob Thomas is an outstanding student majoring in Marketing. Jacob has shown great interest in discussing management issues. He showed excellent understanding of the subject matter; he was well prepared and continuously shared his ideas and insight with the class. His participation and interest in the material was inspiring .
Posted in Student News |
Monday, January 10th, 2011 - 11:27 am
We are pleased to announce that applications are now being accepted for the Hugh G. Daubek Scholarship to be awarded for the 2011-2012 school year.
The application is available at http://webs.purduecal.edu/ofasa/scholarships-2/scholarship-applications/ and are due no later than March 10, 2011.
The scholarhip covers eight credit hours worth of undergraduate, in-state, tuition over the academic year – that is four credit hours worth per semester.
Posted in Student News |