Consumer Marketing Analyst

Course: MKG 42400 – Consumer Behavior
Consumers are individuals and thus different. Who are they? How and why do they behave in the marketplace? In this course, you will learn both theories and practices to seek answers about consumers from diverse perspectives. You will understand how to best serve consumers and fulfill their needs.

Integrated Marketing Consultant

Course: MKG 42100 – Integrated Marketing Communications
To start your career in marketing, you’ll be working in a team environment where you’ll develop an Integrated Marketing Communications Plan for a local client. Working hand-in-hand with the client, you’ll perform research, formulate strategies to accomplish the client’s real-life issues, and present the client with a plan moving forward.

Social Media Manager

Course: MKG 43400 – Digital Marketing Strategy
Social media is so much more than launching a Facebook or Twitter page. Here you’ll learn best practices, formulate sound strategies, and execute a social media page for a local business.

Retail Analyst

Course: MKG 42600 – Marketing Channels
The place utility is absolutely essential in bringing value to consumers and offers a tremendous range of surprisingly profitable career opportunities ranging from logistics managers to buyers. Learn how to analyze the marketplace to spot trends and project future performance – all adding to the bottom line of your company and paving a way for a successful career.

Market Research Analyst

Course: MKG 42500 – Marketing Research
Accurately understanding the markets requires a variety of marketing research skills, including collecting, analyzing, and reporting information about consumers. In this course, you will learn step-by-step research procedures, and equally important, apply your learning experience to the real-world practices. Students also have an opportunity of using the course project to participate in a national market research competition.