Friday, September 23rd, 2011 - 1:31 pm
The Department of Marketing, Human Resources, and Management was pleased to honor Prof. Matthew Hanson as our outstanding alumni for 2011 at the Alumni Leaders Day celebration on September 22, 2011.
Matt Hanson currently serves as the Director of Digital Marketing and Co-Founder of V as in Victor, Marketing and Design. For the past 13 years, Matt has managed successful B2B and B2C marketing programs for many Fortune 100 companies, magazine publishers and e-commerce startups.
In addition, Matt has been teaching advertising and e-marketing at Purdue Calumet for the last eight years. Since overhauling the advertising campaigns curriculum, the program has been recognized for the last two consecutive years as one of the top 15 advertising programs in the country according to the American Advertising Federation via NSAC.
Matt is also an active member of the Board of Directors for the March of Dimes – Northwest Indiana.
Matt’s most valued Purdue Calumet experience:
“Purdue Calumet gave me the foundation to help build my career with professors that really wanted to see me succeed. The ability to get a first class education at a local university is terrific.”
Matt’s advice to current Purdue Calumet students:
“Stay connected. Education is the foundation of any successful graduate, but the connections you make along the way are just as important. Make sure to keep your connections close, and constantly strive to make new ones.
Continue to evolve. Just like life, your profession isn’t going to stand still. Those that continue to learn, embrace, and evolve within their profession will maintain their edge. I look back 13 years ago and I think, ‘How in the world did we function without some of the tools we have today?’”
Posted in Faculty News |
Monday, March 21st, 2011 - 4:53 pm
MGMT 42800 – Advertising Management has been taught by Professor Kasia Firlej since 2008. This course is cross listed with the department of Communication (COM 44600) and draws students across the disciplines.
Professor Firlej has designed the course to incorporate the Google Online Marketing Challenge in order to give the students an opportunity to creat an effective online marketing campaign. This hands on experiential learning component of the Advertising course requires the students to first familiarize themselves with the theoretical aspects of advertising campaign strategy and exposes them to the endless creative possibilities of the advertising field. The students are then matched up with a local small to medium sized business and each student team is responsible for desigining a promotional campaign centered around the specific needs of each company.
Students are responsible for researching the industry in which the company operates and working closely with the business owners to come up with a cohesive promotional strategy. Each team and its respective client is issued a $200 Google Adwords Campaign budget through the Google Online Marketing Challenge competition. The PUC teams compete with other student teams from all around the world for the most effective Google Adwords Campaign that utilizes Google Analytics to measure the increased effectiveness of the website, measured by increased website traffic. Students are judged on the originality of their campaign, their pre and post campaign reports and ultimate impact on the company business.
Professor Firlej is pleased to report that PUC students have been competing with some of the best business schools around the globe and have been distinguished as the regional winners since the inception of the competition. Regional winners in 2008 were: Chris Kozlowski, Enrique Cook, Mark Heneghan, John Fladeland. Their client was: Butterfly Social Club in Chicago – an organic, hip bar in Chicago. They chose to do a bilingual campaign (english, spanish).
Many students have landed careers in the very competitive field of advertising as a result of adding the Google Adwords experience to their portfolio. So far over 30 businesses have participated in the Google Online Marketing Campaign with students in MGMT 42800 centering around Google Adwords.
Posted in Faculty News, Student News |
Monday, March 21st, 2011 - 4:45 pm
Prof. Rachel Smith’s OBHR 44400 Leadership class was just recently (Fall 2010) awarded ExL designation by the Faculty Senate. Prof. Smith’s students work with local non-profit organizations to influence an issue that is relevant to the students. The students address a need of the organization by crafting a vision of their impact and working in groups to achieve the vision. The students apply concepts of leadership taught in the course to their projects.
As an example, last semester students identified two organizations that had needs the other could fill. By connecting a high school with a volunteering requirement with the Sojourner Truth House, the students began a paper drive for the organization that the high school will continue to run in subsequent semesters. They also created a model for the Sojourner Truth House to approach other high schools for similar drives. This project not only exceeded the expectations of the participating organizations, but the impact will continue long after the students have finished the course and graduated from Purdue University Calumet: a mark of effective leadership.
Posted in Faculty News, Student News |
Thursday, March 4th, 2010 - 12:25 pm
. . . originally at http://webs.purduecal.edu/news/2010/03/02/hugh-daubek/
In the words of faculty colleague Lori Feldman, Purdue University Calumet Professor of Management Hugh Daubek “loved marketing, his students and Purdue Calumet.”
Daubek, who taught marketing for 20+ plus years at the Hammond campus, died suddenly Friday (2/26). He was 73.
“All those who knew Hugh will fondly recall his office and office door, which were filled with the tools of his academic discipline: advertising, cereal boxes, ketchup bottles and other marketing examples he would use in his class,” Feldman, head of Purdue Calumet’s Dept. of Marketing, Human Resources and Management, said. “He was the kindest of men; he always had time for his students and the junior faculty—being a mentor to both.”
Daubek, a Valparaiso resident, taught classes in consumer behavior, marketing promotion, advertising management, marketing research, marketing analysis and introduction to marketing. He also served as advisor to the Purdue Calumet student chapter of the American Marketing Association, and performed student advising and administrative duties.
Before coming to Purdue Calumet in 1989, he taught at Central Michigan University, Lehigh University and the University of Utah. His professional background also includes positions as a research scientist and consultant. Additionally, he co-authored various marketing- and meteorological-related scholarly articles.
He held undergraduate degrees in mathematics (Ripon College) and meteorology (University of Utah), master’s and MBA degrees (University of Utah), and a Ph.D. in business administration-marketing (University of Utah.)
“He mentored me from my first day on campus…,” Feldman said. “Above all, he was my friend, and I shall miss him greatly.”
Among those surviving him are his wife, Ann, and three children.
The funeral is scheduled at 11 a.m., Wednesday (3/3) at the Church of Jesus Christ of Latter Day Saints, 503 Burlington Beach Road, Valparaiso. Visitation will preceed Tuesday (3/2) from 4 p.m. to 8 p.m. at the Moeller Funeral Home, 104 Roosevelt Road, Valparaiso and Wednesday (3/3) from 9:30 a.m. to 10:30 a.m., at the church.
Won’t you make a generous contribution to the Hugh G. Daubek Memorial Scholarship at PUC so his impact can live on for other generations of students? Make a onetime gift or a longer term pledge. Contact the Office of Advancement at 219-989-2323.
Posted in Faculty News |
Tuesday, November 3rd, 2009 - 11:38 am
Dr. Arifin Angriawan, and his co-author Dr. Michael Abebe, won a Distinguished Paper Award from the prestigious Decision Sciences Institute at their 40th Annual Decision Sciences Institute meeting for their paper entitled “The Effect of Top Management Team (TMT) Composition on corporate Turnaround Performance under Environmental Stability and Turbulance”. Congratulations Ari!
Posted in Faculty News |
