Course: MKG 48000 – Marketing Strategy
This Marketing Capstone course allows you to apply all of your knowledge in a) answering real world questions and b) managing a brand. You will pinpoint key problems in cases that reflect real company marketing situations, propose effective solutions, and persuade your audience of the value of your solution. Additionally, you and your team will manage a company division in a computer simulation. Launch new products, determine your own pricing strategy, allocate promotion resources, choose your distribution channels, and witness the results of your marketing decisions.
Claudia Costiuc Mich, Ph.D.