Social Media Manager

Marketing (Target with dart in the bullseye)

Marketing

Course: MKG 43400 – Digital Marketing Strategy

Description:

This introduction class to digital marketing will have you looking at digital media differently. You’re probably on Facebook, using a variety of mobile applications, and visiting countless websites daily. However, do you understand how companies are embracing the information that you are sharing and learning from it? In this course, we’ll teach you how companies are changing the way they spread the message about their brands, and listening more to what consumers are saying in effort to embrace those ideas and make customers part of their overall marketing team. Through a variety of projects, you’ll build digital tactics and email campaigns for a national brand, become a social media manager for a new brand, and develop a website from scratch.

Professor:

Matt Hanson
Anderson 382
Matthew.Hanson@purduecal.edu

Syllabus Example:

MKG 43400 – Digital Marketing Strategy Syllabus Example (DOC)

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