Course: MKG 42800 – Advertising Management
Here is your chance to work together with a client firm to establish objectives, drive traffic, and measure online conversions. Learn about the sizzling hot world of SEO and SEM, while participating in a global competition (every spring semester) run by the largest search engine in the world, Google! For more details visit www.gomc.com [Opens in New Window].
This course focuses on the growing area of search advertising and heavily relies on the use of analytics in order to achieve maximum ROI for every penny spent. Small and large businesses globally are shifting their advertising dollars to this exciting and innovative medium.
Students are strongly encouraged to list the experience with Google Adwords under their Projects section in their professional profile on LinkedIn.
- Regional Winners Google Online Marketing Challenge – 2008