Course: MKG 42100 – Integrated Marketing Communications
Every year, there are thousands of small businesses in the Chicagoland area that need help with their marketing programs. In an effort to jump start your marketing career, we’ll connect you with one of those businesses and teach you the steps needed to help you satisfy their marketing needs. You’ll perform primary and secondary research, define a specific creative strategy to accomplish their objectives, and provide a thorough media plan that will help you build your industry connections. In the end, you’ll present your ideas to the client’s owners and many times those clients will hire interns from the team to help execute those plans.