Digital/Interactive Analyst

Marketing (Target with dart in the bullseye)

Marketing

Course: MKG 42000 – Digital Marketing Campaigns

Description:

You’ve been on the Internet, social media, email, your iPhone, and many other digital communication methods for years. However, do you understand how companies are using them today to embrace their customers and allow them to be brand advocates? This course provides you with two opportunities. First, you’ll be introduced to a variety of digital marketing tools and strategies, while at the same time analyzing how Fortune 500 companies are using them today. Second, you’ll take that knowledge and work on a $250,000 digital marketing campaign for a national client such as Domino’s Pizza or dELiA*s.

Professor:

Matt Hanson
Anderson 382
Matthew.Hanson@purduecal.edu

Accomplishments:

  • 2013 – “Best of Show” ADDY Award
  • 2013 – Gold ADDY Award

Press:

Syllabus Example:

MKG 42000 – Digital Marketing Campaigns Syllabus Example (DOC)

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