The Department of Marketing, Human Resources, and Management was pleased to honor Prof. Matthew Hanson as our outstanding alumni for 2011 at the Alumni Leaders Day celebration on September 22, 2011.
Matt Hanson currently serves as the Director of Digital Marketing and Co-Founder of V as in Victor, Marketing and Design. For the past 13 years, Matt has managed successful B2B and B2C marketing programs for many Fortune 100 companies, magazine publishers and e-commerce startups.
In addition, Matt has been teaching advertising and e-marketing at Purdue Calumet for the last eight years. Since overhauling the advertising campaigns curriculum, the program has been recognized for the last two consecutive years as one of the top 15 advertising programs in the country according to the American Advertising Federation via NSAC.
Matt is also an active member of the Board of Directors for the March of Dimes – Northwest Indiana.
Matt’s most valued Purdue Calumet experience:
“Purdue Calumet gave me the foundation to help build my career with professors that really wanted to see me succeed. The ability to get a first class education at a local university is terrific.”
Matt’s advice to current Purdue Calumet students:
“Stay connected. Education is the foundation of any successful graduate, but the connections you make along the way are just as important. Make sure to keep your connections close, and constantly strive to make new ones.
Continue to evolve. Just like life, your profession isn’t going to stand still. Those that continue to learn, embrace, and evolve within their profession will maintain their edge. I look back 13 years ago and I think, ‘How in the world did we function without some of the tools we have today?’”