MGMT & COM students take FIRST place at Advertising Competition

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We are very proud to tell you that our MGMT/COM 429 Advertising Campaigns students took FIRST place at the American Advertising Federation’s Sixth District National Student Advertising Competition last weekend. They beat out advertising powerhouses such as Michigan State, U of Illinois, and Columbia College in Chicago. They will be heading to Orlando in June to participate in the national competition. They will be one of only 18 schools from around the country to compete there. They will present to State Farm executives, their advertising agency executives and other executives of that caliber.  The entire team, along with Professor Matt Hanson (second from left) are pictured below.

DSCN2135For this cross listed class our students were presented in September with a case study of State Farm and were challenged to create an integrated marketing campaign to change students’ (age 18-25) attitudes toward State Farm. Our students spent two semesters analyzing, conducting research, developing a comprehensive strategy and plan, and preparing a professional presentation. Their hard work paid off as they wowed the judges. The judges for the competition are all advertising industry executives – many of whom participated in this campaign themselves in the past.

The students involved in this amazing accomplishment are the presenters Sara Keilman, Stephanie Cavanaugh, Neil Wahlberg, Melissa Ferrara, and Dominic Cordilla along with the rest of the team Tracy Johnson, Holly Muha, Andrea Valle, James Westerfield, Bryan Redeagle, Joel Perez, Dwayne Washington, Nikki Kimbrough, Kristina Metric, Xavier Jackson, Antonio Porter, and Jake Saczawa.

Leading this team of students to their victory was Professor Matt Hanson. Preparing students for this competition takes an enormous amount of time, energy, perseverance, and patience. However, winning first place takes an extraordinary teaching presence and competence. We are extremely fortunate to have Matt on our PUC team. So, thank you Matt for all of your hard work, dedication and time. You have our respect and appreciation.

This fantastic win for the School of Management, the School of LASS, and Purdue Calumet is an example of what can come from a close working relationship between two departments. It is also an outstanding example of experiential learning.

Finally, this win is 20 years in the making. This was Prof. Hugh Daubek’s class for many, many years and it was his dream to win this competition. Many of you know he passed away this semester. This would have made him so very happy.

Please join me in congratulating Matt and his students on their fantastic accomplishment and in wishing them luck in Orlando in June.