Honors Program Campaign

Honors Program header

Goal:
Create interest in the Honors Program from Students already admitted.


Audience/Target:
the student and the parents


Benefit:


Strategy:
Offer insights into the benefits and options of the Honors program


Tactics (Tools and Action):
Direct Mail, sent with some time before deadline
FYI: Paul had a data list ready of almost 400 names


Costs:


Samples:


Results:
Successful. Of the 400 names that this direct mail effort was mailed to: approximately 77 sent responses in
/ 60 of which could be accepted. The direct mail effort consisted of a merged letter (with name and address of recipient)
a concise 4-color brochure on the benefits and options of the Honors program, a return envelop and an envelope that
include those three items. This was mailed in June ’08.


Lessons Learned:


Contacts:
Paul McGuinness


Initial Budget $: