Create interest in the Honors Program from Students already admitted.
the student and the parents
Offer insights into the benefits and options of the Honors program
Tactics (Tools and Action):
Direct Mail, sent with some time before deadline
FYI: Paul had a data list ready of almost 400 names
- Honors Program Pamphlet (PDF)
- Honors Program Application (PDF)
- Honors Program Mailer Envelope (PDF)
- Honors Program Return Envelope (PDF)
- Honors Program Letters (PDF)
Successful. Of the 400 names that this direct mail effort was mailed to: approximately 77 sent responses in
/ 60 of which could be accepted. The direct mail effort consisted of a merged letter (with name and address of recipient)
a concise 4-color brochure on the benefits and options of the Honors program, a return envelop and an envelope that
include those three items. This was mailed in June ’08.
Initial Budget $: