Million Step Club

Goal:
To increase physical activity of faculty/staff.


Audience/Target:
Faculty/staff and retirees


Benefit:
Increased physical activity and realize the benefits it brings.


Strategy:
Inform faculty/staff about the program, it’s benefits and rewards.


Tactics (Tools and Action):
Use Distribution E and contact lists several times to recruit members and inform them about benefits of participation.


Costs: None


Samples:


Results:

In early years participation was about 30 to 40 and has grown to approximately 180 to 200.


Lessons Learned:
Offer better incentive prizes.


Contacts:
Martha Lowry
lowry@calumet.purdue.edu


Initial Budget $: $2000 per year