Relay for Life Fundraiser

Benefit for the American Cancer Society

Goal:
Inform the campus community about the Turkey Creek fun event to support the American Cancer Society


Audience/Target:
Internal (people at campus) but also open to additional friends and family


Benefit:

  • The event gives proceeds to the Cure for Cancer
  • The event is planned to be fun for all those that come.

Strategy:
Use email to inform the campus community. Since this is a charitable event no additional funds are available for marketing


Tactics (Tools and Action):


Costs:
Use $730 to Turkey Creek to cover the food cost.
People volunteered time / talent / travel and other gifts at no charge


Samples:
See e-mail visual


Results:
6/5/09 Dance Fundraiser Results

$860.00 Pre-Dance Ticket Sales
$1,920 At Door Ticket Sales (total of 139 tickets sold)
$545 Gift Baskets
$135 Other Misc Money & Donations-Cans & Audience Tricks
$3,460.00

$2,730 Net Dance Proceeds
Our current team total is $6,996 (our team goal was $5,000)


Lessons Learned:
Have additional strategies in place to reward those that brought in a friend or more. This could mean reduced ticket costs for three or four / or $18 pre-sell / $20 at door. This needs to be discussed.


Contacts:
Michelle Grant


Initial Budget $:
No budget available.