Course Requirements (18 Credit Hours)
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Required (3 classes or 9 credit hours) |
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COM 443 |
Advertising Media |
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COM 446 |
Advertising Management |
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MGMT 224 |
Principles of Marketing |
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OR |
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MGMT 324 |
Introduction to Marketing Management |
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Electives (3 classes or 9 credit hours) |
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COM 253 |
Introduction to Public Relations |
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COM 300 |
Intro to Communication Research Methods |
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OR |
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COM 448 |
Applied Mass Media Research |
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COM 429 |
Advertising Campaigns |
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MGMT 421 |
Promotion Management |
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MGMT 424 |
Consumer Behavior |
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