Minor in Media Studies: Broadcasting

Course Requirements (18 Credit Hours)

Required (3 classes or 9 credit hours)

COM 443

Advertising Media

COM 446

Advertising Management

MGMT 224

Principles of Marketing

OR

MGMT 324

Introduction to Marketing Management

Electives (3 classes or 9 credit hours)

COM 253

Introduction to Public Relations

COM 300

Intro to Communication Research Methods

OR

COM 448

Applied Mass Media Research

COM 429

Advertising Campaigns

MGMT 421

Promotion Management

MGMT 424

Consumer Behavior