Minor in Media Studies: Advertising

Course Requirements (18 Credit Hours)

Required – 4 classes or 12 credits:

COM 25600

Introduction to Advertising

COM 42900

Advertising Campaigns

COM 44600

Advertising Management

BA 22400

Principles of Marketing

Electives – 2 classes or 6 credits:

COM 25300

Introduction to Public Relations

COM 30000

Intro to Comm Research Methods

OR

COM 44800

Applied Mass Media Research

COM 30900

Visual Communication

COM 44300

Advertising Media

MGMT 42100

Promotions Management

MGMT 42400

Consumer Behavior