Course Requirements (18 Credit Hours)
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Required – 4 classes or 12 credits: |
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COM 25600 |
Introduction to Advertising |
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COM 42900 |
Advertising Campaigns |
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COM 44600 |
Advertising Management |
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BA 22400 |
Principles of Marketing |
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Electives – 2 classes or 6 credits: |
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COM 25300 |
Introduction to Public Relations |
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COM 30000 |
Intro to Comm Research Methods |
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| OR | ||
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COM 44800 |
Applied Mass Media Research |
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COM 30900 |
Visual Communication |
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COM 44300 |
Advertising Media |
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MGMT 42100 |
Promotions Management |
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MGMT 42400 |
Consumer Behavior |
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