B.A. in Communication (Media Studies) – Option: Advertising

Course Requirements (126 Credit Hours)

A. General Educaton Requirements (54 – 57 credit hours)

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Plus:

B. Department Core (7 – 9 credits)

COM 103

Freshman Seminar in Communication

OR

other Freshman Seminar Course (1 – 3 cr. hrs.)

COM 201

Introduction to Media Studies

COM 228

Introduction to Communication Studies

C. Advertising Option Core (30 credit hours)

COM 253

Introduction to Public Relations

COM 331

Audio Production

COM 332

Basic Television Production

COM 429

Advertising Campaigns

COM 443

Advertising Media

COM 446

Advertising Management

COM 448

Applied Mass Media Research

MGMT 224

Principles of Marketing

OR

MGMT 324

Marketing Management

MGMT 421

Promotion Management

MGMT 424

Consumer Behavior

D. Choose 6 of the following courses (18 credits)

A&D 222

Introduction to Photography

COM 255

Introduction to News Reporting & Writing

COM 300

Introduction in Communication Research Methods

COM 309

Visual Communication

COM 318

Principles of Persuasion

COM 325

Interviewing: Principles & Practice

COM 327

International Communication

COM 352

Mass Communication Law

COM 403

Communication Ethics

COM 436

Script Writing

COM 439

Focus Groups

COM 441

Advanced Television Production

COM 465

Visual Aesthetics in Television & Film

E. Electives (12 – 17 credit hours)