MKG 42900 students are NATIONAL CHAMPIONS

NSAC winners!!!

Professor Matt Hanson and his MKG 42900 students are NATIONAL CHAMPIONS of the 2014 National Student Advertising Competition.  They were crowned the winner today after competing against eight of the best and brightest advertising minds from across the country.  More than 150 schools started this journey and Purdue Calumet came out on top. Prof. Hanson…
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MKG 42900 students top eight in the nation, for now…

Our MKG 42900 – Advertising Campaigns students, coached and mentored by Prof. Matt Hanson  will be competing against the BIGGEST AND BEST in the National Student Advertising Competition next month.  On May 4th they took first place at the District 6 competition in South Bend, and on this past Friday they made it through the…
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31 students participate in Student Research Day

Thirty-one students and their faculty mentors will present their research at Student Research Day on Thursday, April 3, 2014 in Alumni Hall.  Congratulations to these students for going above and beyond for their education!  Learn more at http://webs.purduecal.edu/studentresearch/student-research-day/.  “Crowdfunding and Crowdsourcing as a Dual Process: How Social Media Impacts New Movie Development.”NATIONAL WINNERS OF GfK…
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Marketing Research Students are NATIONAL WINNERS!

GFK WINNERS CROPPED

College of Business marketing students Joseph Crisan, Reem Aljar, I-Chun Lee, and Weizhi Chen (pictured left to right) and their faculty advisor Professor Haisu Zhang recently won GfK’s (http://www.gfk.com/us/Pages/default.aspx) third Next Generation Competition (“NextGen”) for marketing research. The team received its award and shared highlights of its findings with more than 1,500 attendees at the…
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