Professor Matt Hanson and his MKG 42900 students are NATIONAL CHAMPIONS of the 2014 National Student Advertising Competition. They were crowned the winner today after competing against eight of the best and brightest advertising minds from across the country. More than 150 schools started this journey and Purdue Calumet came out on top.
Prof. Hanson has taken his students to the national level of the NSAC four times in the past five years with a best finish of 11th prior to today’s win. The students have been working on their integrated marketing campaign for Mary Kay Cosmetics since school started in August. This win is a true testament to the quality of Purdue Calumet students and the quality of marketing education at Purdue Calumet.
Mary Kay Inc., the 2014 NSAC sponsor, engaged over 140 AAF College Chapters to develop a $10 million proposal for a national, fully-integrated marketing campaign targeting women 18-25 years old and potential Gen Y Independent Beauty Consultants. After winning our AAF district competition and advancing to the semi-finals, Purdue University Calumet was selected as the 2014 national champion at the with our “Beauty Goes Soul Deep” campaign.
Each finalist team pitched their campaign in front of Mary Kay senior marketing executives: Sheryl Adkins-Green, Chief Marketing Officer; Michael Glassmoyer, Design Director, U.S. Creative Marketing; Paul Jones, Vice President, Brand and Digital Marketing; Jamie Schott, Director of Corporate Digital Marketing and Innovation and Shannon Summers, Director, Corporate Brand Integrated Marketing.
“We’ve recently launched several product lines specifically for the college-age woman so it has been a natural fit to partner with the American Advertising Federation as the sponsor of this year’s National Student Advertising Competition to engage some of the brightest and most innovative student marketers with our brand. Mary Kay has tremendous momentum with new products, new digital tools and the energy of our independent sales force. Mary Kay is more attractive than ever as a resume-building opportunity.” –Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay Inc.
About the American Advertising Federation
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with over 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students.